Social media marketers are constantly stressing the importance of engagement and content. However, we rarely hear about how to attract new audiences and how to become thought leaders in our industries. I find that one of the most valuable aspects of social media is how we can use social media platforms for PR. In fact, I have discovered a few ways to use social media for PR that have made my life much easier.
Today will be the first time that I have ever allowed a guest to run my twitter chat, #TheSMGirl.
We have decided that it will be run by having him use his own Twitter handle, @vincenzolandino . After he sends the Tweets, I will RT them and comment, share as usually along with him. This is an experiment and I will update this blog post once we know the results and it's effectiveness!
Now, a bit about my guest host...Vincenzo Landino is the Global Community Manager at @GetSocialEdge. He has been a regular on #TheSMGirl Twitter chat and is very knowledgable in networking on social media, community building and marketing. His guest chat will be on the topic of "LinkedIn Showcase Pages".
Here are the questions that he will be discussing:
We both hope you join in on the chat and help us build #TheSMGirl chat to be an even greater community than it is now!
Yes, I got The Los Angeles Dodgers to follow me on Twitter. They currently have 487,000 followers and are only following 2,645. I am now included on that list of 2,645 people followed by the Los Angeles Dodgers.
How did I get them to follow me?
I offered up a deal. Yes, I struck up a deal with the Dodgers during a game at Dodger Stadium. I attended the game with a group of Philadelphia Phillies fans and needed help countering their anti-Dodgers comments. I took to Twitter to combat them and began asking people "why are the Dodgers better than the Phillies?"
As the answers came rushing in, I was mentioned in a tweet that the Dodgers retweeted.
First things first, we have to set up a Gmail account. If you have already done this, please skip down to section 2 for more information on how to setup a Google Plus page.
1. Setting up a Gmail Account
A question that arises a lot in social media marketing is, "can I post the same thing everywhere?" Of course you can! However, we must know our audience and understand the environment we are in.
For example, we can announce that we are engaged anywhere we want to in real life. The trick is HOW we announce it. If we are at a wedding, we will probably announce that we are engaged quietly and choose to not scream it over the mic. This is the polite thing to do.
It finally happened- Google Plus gave us our vanity URLs, but not without a few rules.
These rules are rather simple and if you were active on Google Plus you would have or you will get one.
What are the rules?
Generation Y, the Millennials- who are we? We are the twenty somethings, the people born after 1980, the dreamers, the idealists. We are the people that want to change the rules and we are okay with failure. We have the reputation of being self-involved and having some unachievable idealism for ourselves and the world. The truth is, that the people who are claiming that we are such things are not Millennials and of course their opinions would be different. However, certain studies would have to disagree with them.
What are the characteristics of a Gen Y? According to the US Chamber of Congress Foundation, these are the traits of Generation Y:
1. The most diverse generation in history
We are more tolerant of races and groups. 45% of us agree with preferential treatment to improve the position of minorities and 11% of us are born to at least one immigrant parent.