The film industry is a billion dollar business. Each year major these major studios piece together projects and fight to be the number one seller at box office. Some studios are consistently number one and consistently have record-breaking opening weekend numbers. What is their secret? The truth is that these big wins are extremely calculated. The studio executives look at more than just the messaging and marketing materials when they begin making a new movie. They also do not wait until they are near launch to start thinking about the films identity and how it fits into the overall brand. No, these are things that are thought of before the picture is put into production.
Here are some of the best tips you can learn about branding from the film industry:
Hire Great Talent with Their Own Brand
It is no secret that movies with great actors get bigger budgets, higher ticket sales and better ratings. Part of a script review by the studio is to determine if they have access to the right talent. They spend a lot of time finding the key people to fill the lead role and they do this before they decide on script. Most companies could benefit from this model. Instead of deciding on projects or business ideas, think about whom you will need to fill key roles. Who are they? What have they done? Who do they know?
Hollywood does a great job of bringing on talent that will fill seats, show up for press junkets, and deliver a quality product. Your company can do the same. Look for talent that is affiliated with organizations that you want your brand aligned with. Remember that the people are important. An idea is just an idea unless you can bring it to life and in the right way.
My slides from PubCon Las Vegas 2015