The cannabis industry is growing at an unparalleled rate, and there’s no shortage of research that proves it. In the United States alone, legal marijuanawas a $10.4 billion industry in 2018, and the North American market is on track to reach more than $16 billion this year. That’s pretty astonishing when you consider that Colorado, the first U.S. state to legalize cannabis, passed the law just seven years ago.
I met Zachary because he picked up and read my book Platform: The Art & Science of Personal Branding. After he read it, he reached and said that he was a big advocate for personal branding, especially for employees. I was thrilled to hear this because he is my target reader. I asked him why he was so interested in personal branding and he told me a story about how it changed his life.
A few weeks later, I was at Walmart headquarters in Arkansas being interviewed by Walmart Radio and Associate Magazine. I also got to meet the amazing Zachary Lones, and interview him for my blog. What you are about to read is one of my favorite interviews of all time.
“It is my belief that we are more than job titles and education levels.” These are the inspiring words of Zachary Lones, Director of Walmart World magazine as well as the mega-company’s Localized Social Media guru. “To counter those cultural stigmas, personal branding is our most powerful tool.”
It is 2019, and we are not the first people to have a need for fixing efficiencies to improve operations, and ultimately, save money. Lucky for us, there are companies out there who have solved many of our biggest issues by creating tools that streamline our most resented tasks, allowing us to take back the time and money that we all work so very hard for and will allow us to continue to grow without risk.
Giveaway details are at the end of this blog post, and you may also enter here: https://medium.com/@CynthiaLIVE/how-to-enter-the-divona-perfume-and-personal-branding-giveaway-c214f4b9be6
I have started renovating a new home office and I cannot be happier to do so! Cleaning my office and home as we entire a new time of year, spring. Spring is my favorite time of year, because it means that summer is right around the corner, and so are light weight summer clothes!