What the media is Saying about Platform


About Platform

The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
 
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.


News and Reviews

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Branding Expert Cynthia Johnson Says Don't Be Afraid to Ask for What You Want

The Best Books To Improve Your Online Branding And Social Media Game

Best Personal Branding Audiobook

Top 6 Books for Success

Personal Branding for Science

Sarah Breedlove Section of Platform

PLATFORM Book Review by Joseph Steinberg

How to Build A Personal Brand Without Being Annoying

Smart Art Business

“Where you write matters”


 
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