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Employee Branding

Walmart Values Personal Branding for Employees: An Interview with Zachary Lones

Walmart Values Personal Branding for Employees: An Interview with Zachary Lones

I met Zachary because he picked up and read my book Platform: The Art & Science of Personal Branding. After he read it, he reached and said that he was a big advocate for personal branding, especially for employees. I was thrilled to hear this because he is my target reader. I asked him why he was so interested in personal branding and he told me a story about how it changed his life.

A few weeks later, I was at Walmart headquarters in Arkansas being interviewed by Walmart Radio and Associate Magazine. I also got to meet the amazing Zachary Lones, and interview him for my blog. What you are about to read is one of my favorite interviews of all time.

“It is my belief that we are more than job titles and education levels.” These are the inspiring words of Zachary Lones, Director of Walmart World magazine as well as the mega-company’s Localized Social Media guru. “To counter those cultural stigmas, personal branding is our most powerful tool.”