A question that arises a lot in social media marketing is, "can I post the same thing everywhere?" Of course you can! However, we must know our audience and understand the environment we are in.
For example, we can announce that we are engaged anywhere we want to in real life. The trick is HOW we announce it. If we are at a wedding, we will probably announce that we are engaged quietly and choose to not scream it over the mic. This is the polite thing to do.
At a family dinner, we would stand up and tell everyone we were engaged with total excitement, but we would not want to have that same level of excitement if we were announcing it during a meeting at work.
Understanding the behavioral expectations in social situation is crucial in real like and in social media.
Below I have listed some humorous and simplified "know your social media audience " tips. I hope you like them!
Facebook is a place for community. A place where we listen to each other, complain, talk, cry and we try not hurt any feelings. It's like real life. We have to be nice and try not to start too many arguments. We really just want people to "like" us…
Twitter is more like an event that everyone goes to, such as NYE in Times Square or Disney World. It's packed and full of all kinds of people doing the same thing. Just like Disney World or Times Square's NYE party- if we aren't there it doesn't mean we aren't talking about it. And just like these events, some people on Twitter are there for fun, some work, some hate it but went anyway… so we have to talk to everyone before we start meeting people we like. We may talk to someone and never see them again, argue within someone in passing or even meet a lifelong friend.
Pinterest is like a farmers' market. We see cool things in passing, it's full of women and sometimes we buy stuff. We never know what to expect from a farmers' market, but we know that people go there to buy stuff and talk about their brand. The more we talk about our brand at a farmers' market, the more people talk about our brand outside of the farmers' market.
LinkedIn is like an awkward interview or business meeting. We have to be careful about what we say and who we are talking to. People will call us out for being incorrect, they will not let us live it down and yes, they want your job. We have to stay present and on top of things. Showing off is also okay if done passive aggressively, I mean… carefully.
Google Plus is like being at a high school pep rally . Everyone has to go at some point, we don't really understand it and everyone from ever club has an opportunity to speak. The reason why Google Plus is different than Facebook and more like a high school pep rally is because we don't have to be as nice and no one is really listening anyway. However, the teachers (Google) made us go, so here we are- and its more about the grade (or the ranking in our case) than the community, at least for now.